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Earlier Than the Bird

November 23rd

from 7-10 AM

Livermorium Plaza & Downtown Livermore

This pajama shopping tradition is back! Come flock and shop! Set that alarm clock and come down early to start your holiday shopping with your friends and family. Our boutique shops will be open at 7:00am with steals, deals, and giveaways to make you the best gift giver ever this holiday season. We also encourage participants to grab a coffee or breakfast from any of our amazing downtown eateries! Wear your pajamas (sweatpants and leggings do not count) and get the official giveaway sponsored by Uptown Girls Boutique & Salon! You won't want to miss this year's giveaway, available while supplies last, scroll down to learn more!


Giveaway sponsored by

Uptown Girls Boutique & Salon!

We are so thrilled this year to have Uptown Girls Boutique & Salon as our official Sponsor.

You won't want to miss this year's Belt Pack!

They're so cute and they're perfect to sport as you shop downtown Livermore! 

Remember, giveaway is for pajama-wearers only and sweat and leggings do not count!

Belt Pack giveaway is at Livermorium Plaza while supplies last!

Don't forget to also shop our amazing sponsor, Uptown Girls Boutique & Salon! Located at 2145 First Street. 

To learn more about Uptown Girls Boutique & Salon,

please visit them on Facebook here or Instagram here! 


Tri-Valley Haven Gift Drive:

We are once again partnering with Tri-Valley Haven on a gift drive for their teens in need. Shoppers can bring a new, unwrapped gift for teenagers to our booth with Tri-Valley Haven located at Livermorium Plaza, and then be entered to win a basket full of downtown items and gift cards! Those that did not bring a gift are encouraged to buy something from our downtown shops that morning and bring it back to gift! Our downtown retailers are busy hand-picking the perfect gift for teens and they'll have them ready for you in-store, so just look for one of these signs while shopping!


Check back for a list of steals and deals for our local downtown businesses and more info! 

Stay tuned for all of the Early Bird sales and deals being offered by our downtown retailers. We'll also be sharing Early Bird eateries offering breakfast, Mimosas, Bloody Mary's and more!

UpTown Girls, 2145 First St-Bare Minerals buy one get one 30% off, Denim 25% off, free gift to first 50 shoppers

Main Street Designs, 2196 First St-Receive a $15 gift card for future use with $100 purchase

Olive Oil Pantry, 2053 First St- 10% off Olive Oil or Balsamics

Mozart Earhart & Me, 2156 First St- 15% off entire sale

Sweet Hope Naturals, 21 South Livermore Ave-4 for $40 soap bundle (limit 1 per customer), 10% off body care with purchase of $30 or more

The Holiday, 2323 First St- 15% off excluding Mark Robers and Radiance Candles. Free ornament while supplies last(given at register!)

Towne Center Books, 2375 Railroad Ave-Refreshments and a drawing for 2 $50 gift cards

Debbie Byrnes Realtor, 187 S J Street-Free drawing for raffle prizes, continental breakfast, free canvas shopping bag, notepad and pen

Good Chance Boutique, 2080 First Street-Buy one get one 20% off all full priced clothing

Flaca's, 1848 First Street-50% off ALL merch items from 7-10am

Purpose-Built Trade Co, 1870 First Street- Come in your PJs and get a Free Sticker & Hot Hands(hand warmers!) Buy More, Save More Promotion- Spend $100 save $15, Spend $150 save $25, Spend $250, save $50

Sunrise Mountain Sports, 2184 First Street-Open early with deals from 7-10 AM

Bankhead Theater, 2400 First St-Hot ticket deals, martinis and music

Rosetta Roasting, 206 S J Street-30% off on Merchandise and free 8oz drip to anyone in PJ's

The Riata, 190 South J Street-Opening at 8 am!

Stizzi's Restaurant, 2205 First Street- Buy $100 Strizzi's Gift Card - get a $50.00 free to donate! They will also be serving beverages that morning - and running $5.00 mimosa's

Monica's, 2074 Second Street-Opening at 8:00 in their PJ's!

First Street Wine Company, 2211 First Street-Orange, Guava, & Mango Mimosas!

JAK Wear, 136 South L Street-20% discount

Therapy Stores, 2200 First Street- Free gift with purchase over $25

Design House by Jeffery Studio, 166 South J Street-For every $50 spent the customer will receive a custom embroidered Christmas stocking, We will have a jewelry maker in studio selling custom local made jewelry, we will also have holiday drinks for patron to sip & shop with Holiday spirit!

Verace Gelato and Cafe, 174 S K Street- Full selection of artisanal coffees and pastries with 30% off coffee during the event