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Earlier Than the Bird

November 23rd

from 7-10 AM

Livermorium Plaza & Downtown Livermore

This pajama shopping tradition is back! Come flock and shop! Set that alarm clock and come down early to start your holiday shopping with your friends and family. Our boutique shops will be open at 7:00am with steals, deals, and giveaways to make you the best gift giver ever this holiday season. We also encourage participants to grab a coffee or breakfast from any of our amazing downtown eateries! Wear your pajamas (sweatpants and leggings do not count) and get the official giveaway sponsored by Uptown Girls Boutique & Salon! You won't want to miss this year's giveaway, available while supplies last, scroll down to learn more!


Giveaway sponsored by

Uptown Girls Boutique & Salon!

We are so thrilled this year to have Uptown Girls Boutique & Salon as our official Sponsor.

You won't want to miss this year's Barbie-pink-inspired "Shopping Hair, Don't Care" truck hats!

They're so cute and they're perfect to sport as you shop downtown Livermore! 

Remember, giveaway is for pajama-wearers only and sweat and leggings do not count!

Hat giveaway is at Livermorium Plaza while supplies last!

Don't forget to also shop our amazing sponsor, Uptown Girls Boutique & Salon! Located at 2145 First Street. 

To learn more about Uptown Girls Boutique & Salon,

please visit them on Facebook here or Instagram here! 


Tri-Valley Haven Gift Drive:

We are once again partnering with Tri-Valley Haven on a gift drive for their teens in need. Shoppers can bring a new, unwrapped gift for teenagers to our booth with Tri-Valley Haven located at Livermorium Plaza, and then be entered to win a basket full of downtown items and gift cards! Those that did not bring a gift are encouraged to buy something from our downtown shops that morning and bring it back to gift! Our downtown retailers are busy hand-picking the perfect gift for teens and they'll have them ready for you in-store, so just look for one of these signs while shopping!


Check back for a list of steals and deals for our local downtown businesses and more info! 

Stay tuned for all of the Early Bird sales and deals being offered by our downtown retailers. We'll also be sharing Early Bird eateries offering breakfast, Mimosas, Bloody Marys and more!

Wave House Hair Studio, 2365 First St-TBD

Main Street Designs, 2196 First St-TBD

Olive Oil Pantry, 2053 First St- TBD

Mozart Earhart & Me, 2156 First St-TBD

Sweet Hope Soap Co, 21 South Livermore Ave-TBD

UpTown Girls, 2145 First St-TBD

4 Seasons Salon, 2032 First St-TBD

The Holiday, 2323 First St-TBD

Towne Center Books, 2375 Railroad Ave-TBD

Debbie Byrnes Realtor, 187 S J Street-TBD

Good Chance Boutique, 2080 First Street-TBD

Flaca's, 1848 First Street-TBD

Purpose-Built Trade Co, 1870 First Street-TBD

Sunrise Mountain Sports, 2184 First Street-TBD

Pedego Electric Bikes, 1911 Second Street-TBD

The Little and Brave Boutique, 2044 First Street-TBD

Prints and Pints, 25 S Livermore Ave #103-TBD

Cosmeticcandi Beaty Bar and Bikinis, 2222 Second Street #6-TBD!

L'evation Salon, 2375 Railroad Ave-TBD

Bankhead Theater, 2400 First St-TBD

Rosetta Roasting, 206 S J Street-TBD

The Riata, 190 South J Street-TBD

Stizzi's Restaurant, 2205 First Street- TBD

Monica's, 2074 Second Street-TBD

First Street Wine Company, 2211 First Street-TBD